Terms of Service

Last updated: July 10, 2026

1. Agreement

These Terms of Service (“Terms”) govern your use of STYL (the “Service”), a personal AI wardrobe app operated by its founder in New Jersey, United States (“STYL,” “we,” “us,” “our”). The “Service” includes the STYL iOS and macOS apps, the styl.fit website (including the launch waitlist), and the backend services that power them. STYL is currently operated as an independent project; if a business entity is later formed to operate the Service, these Terms will apply to that entity as the operator. By creating an account, joining the waitlist, or otherwise using the Service, you agree to these Terms, our Privacy Policy, and our Accessibility Statement. If you don’t agree, don’t use STYL.

2. Eligibility and age

You must be at least 13 years old to use STYL. If you are a minor in your jurisdiction, you may use STYL only with the involvement and consent of a parent or legal guardian, who agrees to these Terms on your behalf and is responsible for your use of the Service. If you are in the EEA or UK and under the age of digital consent in your country (which can be up to 16), you may use STYL only with that consent. A parent or guardian may contact support@styl.fit to review, request deletion of, or refuse further collection of a minor’s information — see the Privacy Policy (Children's and teens' privacy) for details. You are responsible for the accuracy of the information you provide, including your age at signup.

3. Your account

You can sign in with an email and password, a magic link, Continue with Google, or Sign in with Apple. You’re responsible for keeping your login secure and for activity under your account. Tell us at support@styl.fit if you suspect unauthorized use. The Mac app also offers a local, no-account mode; content in that mode stays on your own device and this Section largely doesn't apply to it.

4. Your content and our license to it

You keep ownership of the photos, tags, notes, and other information you upload or create (“Your Content”). You grant STYL a limited, non-exclusive, revocable (on deletion) license to store, process, downscale, and analyze Your Content solely to provide the Service to you — including sending photos to our AI providers to generate tags, and sending your closet’s text tags to generate outfit suggestions and style analysis (see the Privacy Policy for the full list of sub-processors). We do not use Your Content to train our own or third parties' general-purpose AI models, and we do not sell Your Content.

You represent that you have the right to upload Your Content and that it does not infringe anyone’s rights or contain unlawful material. Don’t upload photos of other people without their permission, and don’t upload anything illegal, harmful, sexually explicit involving a minor, or that you don’t have the rights to.

Style DNA and self-identified appearance data

STYL may offer optional features (e.g. “Style DNA”) where you can self-identify information like your skin undertone, general body/proportion description, and style archetype, to personalize outfit and shopping suggestions. This information is:

• Entirely optional — you choose whether to provide it, and can delete it at any time without affecting the rest of your account;
• Self-described by you, in your own words or from options you pick — STYL does not infer, estimate, or derive this information from your race, ethnicity, or any photo of your face or body without your explicit input;
• Treated by us as sensitive information and handled with the corresponding protections described in the Privacy Policy.

5. Social features and community conduct

STYL includes optional social features (handles, following, close friends, and per-item shared closets). When you use them:

• Your handle, display name, and avatar are public; choose ones you’re comfortable sharing that don’t impersonate someone else or infringe a trademark.
• You control what you share — items are private until you explicitly mark them as shared, and only mutual close friends can see shared items.
• Don’t harass, threaten, impersonate, or share objectionable content, and don’t use the social features to send spam or infringe others’ rights.

STYL provides report and block tools. Blocking a user severs your connection in both directions and hides you from each other; reporting files a moderation record for us to review. We have zero tolerance for abusive users or objectionable content, and we may remove content and suspend or terminate accounts that violate these Terms.

6. Acceptable use

STYL is a clothing closet and styling tool. Don’t:

• break the law, or use STYL for anything illegal, fraudulent, or harmful;
• upload photos that are not of your own clothing/garments — STYL's upload flow is built for wearable items, and photos our automated screening flags as not clothing (a low-confidence or "not wearable" classification) may be rejected and not tagged;
• upload photos of other people without their consent, or images containing nudity, minors in inappropriate contexts, or anything unlawful;
• abuse, overload, probe, or attempt to bypass the Service’s security, rate limits, or quotas (including scripted mass account creation to farm free AI credits);
• scrape, crawl, spider, or bulk-harvest the Service, its content, or other users’ content — whether manually or with automated tools — or access the Service by any means other than the interfaces we provide;
• use the Service, Your Content stored on it, other users’ content, AI Outputs, or any other data obtained from STYL to train, fine-tune, improve, or evaluate any machine-learning or AI model, or to build a dataset for doing so, without our prior written consent — this applies to users and third parties alike;
• reverse-engineer the Service or attempt to extract its source code, prompts, or models;
• upload malware or attempt to compromise the Service or other users’ accounts;
• attempt to make our AI providers (or any prompt sent to them) behave outside their intended tagging/outfit/styling function, including prompt-injection attempts embedded in images or text; or
• use STYL to harass others or infringe intellectual property rights.

We may reject uploads, remove content, and suspend or terminate accounts that violate these Terms, with or without notice, at our discretion.

7. AI-generated content and outputs — disclaimer

STYL uses AI (currently Google Gemini, with Anthropic Claude as a fallback provider) to tag garments, generate outfit suggestions, identify coverage “gaps” in your closet, describe style archetypes, and produce other style-related analysis (collectively, “AI Outputs”).

A deliberate safety design choice: every AI call STYL makes to a third-party model is issued with no tools or functions attached, so a photo or piece of text you submit cannot trigger the model to access other systems or data. See the Privacy Policy for how photos and tags are shared with AI sub-processors.

8. Calendar and device permissions

Some features ask for optional device permissions — photo access (for the specific photos you pick), location (for weather-aware outfits), and calendar access (to sync your outfit plans with Apple Calendar or Google Calendar). These features work only if you grant the relevant permission, and you can revoke any of them at any time in your device or account settings. STYL uses each permission only for the feature it powers, as described in the Privacy Policy.

9. Subscriptions, billing, and cancellation

STYL offers a Free tier and may offer one or more paid subscription tiers, which unlock additional features (for example, higher AI limits, planning features, and social features). The name, specific features, and price of each tier are shown in the app at the point of purchase before you pay.

• Billing: paid subscriptions are sold exclusively through Apple’s In-App Purchase (IAP) system via the App Store, and entitlements are managed through RevenueCat. Your Apple ID payment method is charged at confirmation of purchase, per Apple’s billing terms.
• Auto-renewal: subscriptions renew automatically for the same period and price unless you cancel at least 24 hours before the end of the current period. Your payment method is charged for renewal within 24 hours prior to the end of the current period, at the then-current price (we’ll give notice of any price increase as required by Apple and applicable law).
• Managing and cancelling: you can view, manage, or cancel your subscription, and turn off auto-renewal, in your Apple ID / App Store account settings (Settings → [your name] → Subscriptions). Deleting the STYL app does not cancel a subscription — you must cancel through Apple.
• Free trials: where a trial is offered, any unused portion is forfeited when you purchase a subscription during or after the trial.
• Refunds: all purchases are billed and processed by Apple and are subject to Apple’s refund policies, not ours — refund requests must be made to Apple (reportaproblem.apple.com), and STYL does not directly process, control, or guarantee refunds.
• Changes to plans/pricing: we may change subscription tiers, features, or pricing going forward; changes won’t retroactively alter a period you already paid for.

10. Availability, changes, and beta status

STYL is offered on an “as available” basis and is under active development. We may change, suspend, or discontinue features — or the whole Service — at any time, and we may impose or change usage limits (such as AI tagging and generation caps) and subscription plans.

11. Intellectual property

The Service — including the STYL name, logo, app design, UI, underlying software, and (apart from Your Content) all text, graphics, and other materials we provide — is owned by STYL or our licensors and is protected by intellectual property laws. Except for the limited license you grant us to Your Content (Section 4) and the limited right we grant you to use the Service for its intended personal purpose, no rights are transferred to you. You may not copy, modify, distribute, sell, or lease any part of the Service, or reverse-engineer or attempt to extract its source code, except as permitted by law.

12. Feedback

We welcome suggestions, ideas, bug reports, and other feedback about STYL (“Feedback”). If you send us Feedback, you agree that we may use it freely and without restriction — including to develop, improve, and market the Service — without any obligation, attribution, or compensation to you, and you grant us a perpetual, irrevocable, worldwide, royalty-free license to do so. Feedback does not include Your Content, which remains governed by Section 4.

13. Copyright complaints (DMCA policy)

STYL respects intellectual property rights and expects users to do the same. We respond to notices of claimed copyright infringement that comply with the U.S. Digital Millennium Copyright Act (DMCA) and, where appropriate, remove or disable access to the identified material.

How to send a takedown notice

If you believe content on STYL infringes your copyright, send a written notice to our copyright agent at support@styl.fit (subject line “DMCA Notice”) that includes all of the following:

• a physical or electronic signature of the copyright owner or a person authorized to act on the owner’s behalf;
• identification of the copyrighted work you claim has been infringed (or, for multiple works, a representative list);
• identification of the material you claim is infringing and information reasonably sufficient for us to locate it (for example, the user handle and a description or screenshot of the specific shared item);
• your contact information — name, mailing address, telephone number, and email address;
• a statement that you have a good-faith belief that the use of the material is not authorized by the copyright owner, its agent, or the law; and
• a statement, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the owner’s behalf.

Counter-notice

If your content was removed and you believe that was a mistake or misidentification, you may send a written counter-notice to the same address that includes: your physical or electronic signature; identification of the removed material and where it appeared before removal; a statement, under penalty of perjury, that you have a good-faith belief the material was removed as a result of mistake or misidentification; and your name, address, and telephone number, together with a statement that you consent to the jurisdiction of the federal district court for the judicial district in which your address is located (or, if you are outside the United States, the federal courts of New Jersey) and that you will accept service of process from the person who filed the original notice or their agent. If we receive a valid counter-notice, we may restore the material in 10 to 14 business days unless the original complainant notifies us that they have filed a court action seeking to restrain the alleged infringement.

Repeat infringers

We will terminate, in appropriate circumstances, the accounts of users who are repeat infringers. Misrepresenting that material is infringing (or was removed by mistake) can make you liable for damages under the DMCA — please don’t send false notices.

14. Termination

You may stop using STYL and delete your account at any time from the in-app Account menu (Delete Account). We may suspend or terminate your access if you violate these Terms, if we reasonably believe your use poses a risk to STYL or other users, or if we discontinue the Service. On termination, your data is handled as described in the Privacy Policy — your personal data and content are permanently deleted, and only non-identifying aggregate statistics remain. Sections of these Terms that by their nature should survive termination (e.g. IP, disclaimers, limitation of liability, indemnity, dispute resolution) do survive.

15. Disclaimers

THE SERVICE, INCLUDING ALL AI OUTPUTS, IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE, OR THAT AI OUTPUTS (INCLUDING TAGS, OUTFIT SUGGESTIONS, COVERAGE GAPS, ARCHETYPE LABELS, OR ANY STYLE, BODY, OR APPEARANCE-RELATED ANALYSIS) WILL BE ACCURATE, RELIABLE, OR SUITABLE FOR ANY PARTICULAR PURPOSE.

16. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, STYL AND ITS OPERATOR WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF DATA, ARISING FROM YOUR USE OF THE SERVICE OR RELIANCE ON ANY AI OUTPUT. OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF US $50 OR THE AMOUNTS YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM. Some jurisdictions don’t allow certain limitations, so parts of this section may not apply to you.

17. Indemnification

To the extent permitted by law, you agree to defend, indemnify, and hold harmless STYL, its operator, and their officers, employees, and agents from and against any third-party claim, demand, damages, liability, or expense (including reasonable attorneys’ fees) arising out of or related to: (a) Your Content, including any claim that it infringes or misappropriates someone else’s rights; (b) your use or misuse of the Service in violation of these Terms; or (c) your violation of any law or of any third party’s rights. This obligation does not apply to the extent a claim arises from our own breach of these Terms, and it does not limit any non-waivable rights you have under the consumer-protection laws of your place of residence. We may assume the exclusive defense and control of any matter subject to indemnification by you (at our expense), in which case you agree to cooperate with our defense; you may not settle any such claim in a way that imposes obligations on us without our prior written consent.

18. Apple App Store terms

If you download STYL from the Apple App Store, these Terms are between you and us, not Apple. Apple is not responsible for the Service or its content, has no obligation to provide support for it, and is a third-party beneficiary of these Terms with the right to enforce them against you. Your use of the Service must also comply with the Apple Media Services / App Store Terms of Use.

19. Dispute resolution — governing law, binding arbitration, and class action waiver

Governing law

These Terms, and any dispute arising out of them or the Service, are governed by the laws of the State of New Jersey, United States, without regard to its conflict-of-laws rules — except that the Federal Arbitration Act governs the interpretation and enforcement of this Section. If you live outside the United States, nothing in this Section takes away consumer protections that the law of your country of residence makes non-waivable (for example, EU and UK consumers keep their mandatory local rights and access to their local courts and dispute-resolution bodies).

Informal resolution first

Before starting arbitration or any court case, you and we each agree to first send the other a written description of the dispute (for you: email support@styl.fit with your account email and what happened) and to try in good faith to resolve it informally for 30 days. Most issues get fixed this way.

Binding individual arbitration

If we can’t resolve a dispute informally, you and STYL agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Service will be resolved by final and binding arbitration on an individual basis, administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules then in effect (available at adr.org). The arbitrator — not a court — has exclusive authority to resolve the dispute, including the scope and enforceability of this arbitration agreement. The seat of the arbitration is New Jersey; hearings may be conducted by videoconference or telephone, or in the county where you live, as the AAA rules provide. Payment of filing, administration, and arbitrator fees is governed by the AAA Consumer Arbitration Rules. Judgment on the award may be entered in any court of competent jurisdiction.

What this Section does not cover

• Small-claims court: either party may instead bring an individual claim in small-claims court, if the claim qualifies there.
• Injunctive relief for IP: either party may seek injunctive or other equitable relief in a court of competent jurisdiction to stop actual or threatened infringement, misappropriation, or violation of intellectual property rights (including the no-scraping and no-AI-training rules in Section 6).

Class action and jury trial waiver

YOU AND STYL EACH WAIVE THE RIGHT TO A TRIAL BY JURY AND THE RIGHT TO PARTICIPATE IN A CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE ACTION. All disputes must be brought in the parties’ individual capacities only, and the arbitrator may not consolidate more than one person’s claims or preside over any form of class or representative proceeding. If this class waiver is found unenforceable as to a particular claim, then that claim (and only that claim) must proceed in court rather than in arbitration, and the rest of this Section remains in effect.

Your 30-day right to opt out

Arbitration is not mandatory for you if you act promptly: you may opt out of this arbitration agreement and class action waiver entirely by emailing support@styl.fit within 30 days of the date you first accept these Terms, with the subject line “Arbitration Opt-Out,” stating (1) the email address on your STYL account and (2) that you are opting out of the arbitration agreement. Opting out has no effect on any other part of these Terms, and we will never penalize you or degrade the Service for opting out. If you opt out, disputes will be resolved in the state or federal courts located in New Jersey (or your local courts where the law requires), and Section 19’s governing-law paragraph still applies.

Severability and survival

Except as stated in the class-waiver paragraph above, if any part of this Section is found unenforceable, the remainder remains in force. This Section survives termination of your account or these Terms.

20. Changes to these Terms

We may update these Terms. We’ll post the new version here and update the date; continued use after changes means you accept them. Material changes will be communicated by email or an in-app notice where required. Material changes to Section 19 (dispute resolution) will not apply to a dispute that arose before the change took effect, and each material update to Section 19 restarts a fresh 30-day arbitration opt-out window for existing users.

21. Related documents and contact

These Terms work together with our Privacy Policy (how we collect, use, and protect your data, including sensitive Style DNA data), our Data Deletion page, and our Accessibility Statement. Questions about these Terms: support@styl.fit.